Puns, rhymes and catchy phrases do remarkably fine in United says presidential campaigns, even if they it seems to be ~ a small cheesy. After being successful Warren G. Harding as soon as he died in office, Calvin Coolidge winner the 1926 election utilizing the slogan “Keep Cool with Coolidge.” Dwight D. Eisenhower’s 1952 slogan, “I choose Ike,” was so famous that one of his 1956 reelection slogans was “I Still like Ike.”

“What’s <‘I like Ike’> actually say about his policies? Nothing, however it’s cute,” states Julia Abramoff, publisher and also director the editorial in ~ Apollo Publishers, which will publish Words to win By: The Slogans, Logos, and also Designs that America’s Presidential Elections in October 2020.

You are watching: Whose slogan was "when you care enough to send the very best?"

 Historically, famous presidential slogans focus an ext on being short, pithy and memorable than on articulating a candidate’s plan position.


WATCH: 'The Presidents' on background Vault

Yet sometimes, these attempts to it is in cute verge top top awkward. In 1936, Franklin Delano Roosevelt’s opponent, Alf Landon, offered slogans prefer “Let’s make It a Landon-Slide” and “Land ~ above Washington.” as soon as Thomas Dewey tested FDR in 1944, his slogans consisted of “Well, Dewey or Don’t We” and also “We are DUE for a Change.” Dewey ran for president again in 1948, this time urging voters to “Dew It through Dewey” (ultimately, they go it through Harry Truman).

Below are some more questionable presidential slogans in U.S. civicpride-kusatsu.net.


*

William Howard Taft stand on a flag-draped communication to project for his election to the presidency.

Bettmann Archive/Getty Images


William Howard Taft winner the 1908 presidential election through the aid of strong support indigenous the outgoing president and fellow Republican, Teddy Roosevelt. Through the 1912 election, Roosevelt had actually turned against him and formed the gradual Party (or “Bull Moose Party”) to run for a 3rd term. This make Taft’s 2nd presidential campaign an ext challenging, specifically for a man already averse to campaigning.


Taft “had a sense that americans hated him,” claims Margaret Kaplan, one editorial assistant at Apollo Publishers who worked on Words to success By. “He hated gift on the project trail, he constantly wanted to it is in golfing in his complimentary time, that didn’t prefer working an extremely much… His slogans, they do me chuckle since it’s prefer he doesn’t also want it.”

One of Taft’s slogans, “It’s Nothing yet Fair to leave Taft in the Chair,” appears to say: vote for Taft, he’s currently president. Project buttons, ribbons and also ads figured out him “The Safest” choice, request “Why Change?” and claimed Taft “Deserves a 2nd Term” (as opposed to Roosevelt, that sought a third). His lackluster campaign earned him only 23 percent that the famous vote, placing him in 3rd place behind runner-up Roosevelt and Democratic winner Woodrow Wilson.

READ MORE: how Woodrow Wilson Tried come Reverse black color American Progress

2. ‘Make her Wet dreams Come True’


*

Al Smith, American politician and also governor of new York, pictured in his office in the empire State Building.

Bettmann Archive/Getty Images


In 1928, brand-new York governor Al Smith ended up being the first Catholic to run for president on a significant party ticket. Smith to be a Democrat and also a “wet” candidate, definition he protest Prohibition. This problem wasn’t just around wanting come drink legitimate again: The nationwide alcohol ban was deep rooted in anti-Catholic, anti-immigrant biases, and the freshly refounded Ku Klux Klan used it as an excuse to terrorize Catholic immigrants throughout the country.


READ MORE: exactly how Prohibition sustained the climb of the Ku Klux Klan

The slogan “Make her Wet desires Come True” referred to the fact that Smith want to end Prohibition. But was the sexual innuendo in the slogan intentional? according to Merriam-Webster, the an initial known use of “wet dream” remained in 1851. The phrase meant back then what the still means today—which way that yes, Smith’s campaign may have actually known what it to be doing.

Smith lost the choice to Republican Herbert Hoover, who’d campaigned on the promise the “A Chicken in Every Pot and a automobile in Every Garage.” Yet 4 years later, Hoover’s slogans would end up being much more tepid.

3. ‘Play Safe through Hoover’


*

Herbert Hoover speak at Parkersburg, West Virginia en path to Indianapolis because that a significant campaign speech, October 29, 1932.

See more: How Many Slices Are In A Large Pizza Papa Johns, : Papajohns

Bettmann Archive/Getty Images


During the first year that Hoover’s presidency, the stock market crashed and also the joined States fell into the an excellent Depression. Hoover’s popularity plummeted together shanty towns, nicknamed “Hoovervilles,” sprung increase to shelter jobless and also homeless Americans.