Bayern Munich has actually a the majority of history. Fans both love them and also hate them. In this civicpride-kusatsu.net documentary, club legends Uli Hoeness, Oliver Kahn and also Philipp Lahm show that the rewarding German club likewise has a personal side.

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The Mia mountain Mia Phenomenon — FC Bayern, an worldwide success story

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The Mia mountain Mia Phenomenon aired because that the very first time in a Berlin cinema ~ above Tuesday and also is now accessible worlcivicpride-kusatsu.netide. Simply click in the player over and work out down because that 85 minutes on what makes Bayern Munich what that is, top top the "mia mountain mia" phenomenon.Some 500 guests, including former Bayern stars choose Franz Roth and also Klaus Augenthaler, were present in the Babylon theater, together were several of the Bayern pan from every corners that the world who featured in the film.


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civicpride-kusatsu.net diretor general Peter Limbourg (2nd from right) v Bayern legends Klaus Augenthaler (l.), Franz Roth (2nd l.) and Hans Pflügler (r.)


Read on because that a precis that the documentary, written by among its directors:

When an injury required Uli Hoeness come retire from football in 1979 and also he became, in ~ 27, the youngest sporting director in the background of the Bundesliga, he had actually a clear vision: "I was constantly of the opinion the Bayern Munich could develop from a little club come a people brand," he stated in the new television terminal of Bayern"s main club channel "FCB TV" top top Säbener Street in Munich. The club"s soccer stars, valued with each other at about €580 million, were training on the other side of the glass home window behind him. Simply this summer, the club provided out €120 million in deliver fees to get James Rodriguez, Corentin Tolisso and Kingsley Coman.

The Bundesliga is not enough

The Rekordmeister (a term which equates to "record champions") have overcame football across Germany for years —true to your motto"Mia mountain Mia" (Bavarian German i beg your pardon loosely translates to "We are who we are"). The saying,a dictum likewise throughout Bavaria,originally stems indigenous the Austrian army and supposedly signifies superiority and confidence. That renders an impact, stated retired goalkeeper Oliver Kahn: "It also means to lug the envy and jealousy of half a country on your shoulders."


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From chairman to the fan in the favela — the heroes of the "Mia mountain Mia Phenomenon"

Uli Hoeness (Munich) – FC Bayern President

"I constantly thought the was possible to rotate FC Bayern Munich from a little club into a an international brand." This is what has driven his work as a manager, yet he is also a friend and also adviser to the players. In march 2014 he to be sentenced to thee-and-a-half years in prison for taxation evasion, at some point serving approximately 11 months. Uli Hoeness bid farewell v the words, "It"s no over yet." and also he to be right.


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From chairman to the pan in the favela — the heroes that the "Mia san Mia Phenomenon"

Kamal Abu Lail (Nazareth, Israel) – Bayern Fan

"Whether Palestinian or Jewish, when Bayern score a score you hug everyone," claims Kamal, a Palestinian living in Israel. He"s been a Bayern fan due to the fact that the 70"s. "When ns was 10 we had actually a black and also white TV. We frequently watched live games: Rummenigge, Beckenbauer, Breitner, lock were every famous earlier then. I conveniently fell in love v the team."


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From chairman to the fan in the favela — the heroes the the "Mia mountain Mia Phenomenon"

Philipp Lahm (Munich) – Home-grown Player

Loyal, eloquent, successful, Philipp Lahm to represent the common "home-grown Bayern talent." The 33-year-old played for nearly 20 years at Bayern, now he is retired. Although he never ever seemed like a youth player. "I to be slighter than everyone else, so that probably provided me the extra ambition I needed to succeed in the shark swimming pool that is FC Bayern."


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From president to the fan in the favela — the heroes the the "Mia mountain Mia Phenomenon"

Kanata Tokumoto (Fuchu City, Japan) – Bayern Fan

Kanata is the design student in ~ FC Bayern Tsuneishi, the football academy in Fukushima. The 14-year-old Japanese is therefore talented the FC Bayern send a youth coach to observe him. We observed this scouting during a youth game, as soon as young Kanata was placed through his paces.


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From chairman to the pan in the favela — the heroes the the "Mia mountain Mia Phenomenon"

Samuel "Sammy" Osei Kuffour (Accra, Ghana) – Ex-Player

He come in Munich together a 17-year-old, native Ghana via Italy. Uli Hoeneß became something of a father figure for young Sammy, always there for him during complicated periods the his life. Especially after the tragic death of his daughter, once the "Mia san Mia phenomenon" was never much more tangible because that the Ghanaian.


From president to the pan in the favela — the heroes the the "Mia san Mia Phenomenon"

Camila Borborema (Rio de Janeiro, Brazil) – Bayern Fan

Other Brazilians case Camila is crazy. Due to the fact that despite the plenty of clubs in the country, the 24-year-old supports FC Bayern. Partly due to the fact that of the impression left through the players from the 2002 people Cup final: "Oliver Kahn is the guy of my life, he"s the many wonderful man on the planet. I love him more than anything."


From president to the pan in the favela — the heroes that the "Mia san Mia Phenomenon"

Oliver Kahn (Munich) – Goalkeeper Legend

For some he is just "The Titan," for others the personifies the "Bestia Negra," other civilization know him for his monstrous Godzilla imitation. But they every agree top top one thing: no-one personifies FC Bayern like Oli Kahn. "I took in all the values of the club, due to the fact that success is only possible through complete identification v what you do," states the ex-goalkeeper.


From chairman to the pan in the favela — the heroes the the "Mia san Mia Phenomenon"

Franz "Bulle" Roth (Bad Wörishofen) – local Hero

The 1967 european Cup final. In injury time he scored the deciding goal against Glasgow Rangers. And also so started the international success story that FC Bayern Munich. "The goalie came in the direction of me and almost brought me down, but the round went in turn off the bar. Fantastic! I had the cup with me in bed the night. I simply stared at it, the whole night..."


From chairman to the pan in the favela — the heroes that the "Mia mountain Mia Phenomenon"

Giovane Élber (Mato Grosso, Brazil) – Ex-Player

Giovane Élber resides a twin life. In Brazil — close to the Bolivian border — he owns a ranch through 5,000 cattle. Yet whenever FC Bayern call him, he"s there. He travels the human being as one ambassador because that the club. Because that the "Mia mountain Mia Phenomenon" he looks earlier at his play time because that Bayern — in his own special way.


From chairman to the fan in the favela — the heroes the the "Mia san Mia Phenomenon"

Rafael Noboa y Rivera (New York, USA) – Bayern Fan

Rafael to be born in Puerto Rico and also lives in brand-new York, wherein he functions for a software program company. He has been a passionate FC Bayern pan for twenty years – and with a an extremely special perspective: "I love the game, periodically it"s favor art. However sometimes I gain too close therefore I try and keep a little bit of distance. Ns don"t want to it is in addicted to something i can"t control."


From chairman to the pan in the favela — the heroes of the "Mia san Mia Phenomenon"

Andy Brassell (London, England) – sports Journalist

Andy writes because that The Guardian and also is an skilled for "Talksport," among the world"s best sport radio broadcasters. His opinion carries weight and one of his professional topics is the relationship between English and also German clubs. "Munich are so big and successful, that for many civilization here in England, Bayern and German football space one and also the same."


From chairman to the fan in the favela — the heroes that the "Mia san Mia Phenomenon"

Jaime Rodríguez Carrasco (Madrid, Spain) – sports Journalist

The 38-year-old sports journalist native EL MUNDO loves football – together a society phenomenon, and also a sporting competition. "In Madrid I deserve to decide if the city sleeps well or goes come bed in a poor mood." His high point of the season is not "El Clasico" but when real Madrid pat "La Bestia Negra" — "The black Beast" from Munich.


With 27 Bundesliga championships and also 18 German Cup victories, Germany is no longer enough: "I would offer up all other titles in stimulate to success the Champions league with Bayern," said former Bayern coach Carlo Ancelotti at the beginning of the year. He failed in that quest and also has been out of a job due to the fact that September 29. That"s just how a worlcivicpride-kusatsu.netide football organization works, and also Camila, a 24-year-old longtime Bayern fan, to know that. She remembers even now why that is: "When I observed Oliver Kahn because that the an initial time 10 years ago, it happened to me!"She proceeds to gush: "Oliver Kahn is the man of my life, the best in the world. There is no one as wonderful as him in the totality world." Her biggest dream: to meet Oliver Kahn in person.

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Kuffour"s toughest hour


Next to the success the Bayern"s human being brand, that is important for Hoeness come emphasize the inner unity in ~ the club. "We haven"t been simply a football club for a long time, fairly something like a house or a replacement family for many civilization in our society." If there is such a human being that confirms this belief, the is Sammy Osei Kuffour. Sitting next to the pool at his villa in the Ghanaian city the Accra, the former Bayern defender debated a disastrous story indigenous 2003: "One that the hardest moments in my life was as soon as I shed my daughter."

When his daughter was 15, she passed away in a drown accident in Ghana. Hoeness and Karl-Heinz Rummenigge, a previous Bayern forward and also the club"s chairman since 2002, went immediately to Kuffour"s residence to console him. "Within two hrs they organized a private jet so I could fly to Ghana," Kuffour recalled. "And the personal jet continued to be in Accra till I tackled everything." It to be clear because that him: "That shows you that these human being are there for you."

A history of international success

Franz "Bulle" Roth to adjust the structure for Bayern"s worldwide success as soon as he score the only and also decisive score in extra time of the UEFA Cup Winners" Cup in 1967 versus Glasgow Rangers. He also played through Franz Beckenbauer, Sepp Maier and Gerd Müller. In his sports store in the Bavarian town of poor Wörishofen, the 71-year-old mental the championship. He said he "kept the trophy overnight in mine bedframe" and also he looked in ~ it "the whole night."


The Stern des Südens (Bayern Munich"s nickname meaning "star the the south") have actually won60 domestic and also international titles due to the fact that this legendary competition, including five European Cup/Champions organization titles. Castle are one of the most successful clubs in the world —and among the biggest too. They have 300,000 members at the club. By comparison, actual Madrid has roughly 100,000, Barcelona and also Manchester United roughly 150,000 members each. "At one point, we produced 12 million Deustchmarks (roughly €6.1 million in 2017) turnover v 20 employees," claimed Hoeness. "Now us have around €630 million ($740 million) turnover and almost 1,000 employees."

What is the "Mia san Mia" phenomenon?

To make sense of this statistics and also to placed a confront to this international Bayern Munich phenomenon, civicpride-kusatsu.net filmmakers Niels Eixler and Manuel Vering travel 50,000 kilometers (around 30,000 miles) around the world. Packed through them were their cameras and also burning questions: What makes this society so fascinating? Is "mia san mia" a systematic motto or simply a marketing slogan? Why have Bayern touched the understanding of pan in Brazil as lot as London, brand-new York, Japan, Ghana or Tel Aviv? What space its drawbacks?

The 85-minute documentary "The "Mia san Mia" Phenomenon" native Deutsche Welle premieres ~ above October 10, 2017. That not only shows players and members of the club monitoring up close, but also Bayern fans about the world. And what role they have has actually long due to the fact that made Uli Hoeness" vision of transforming a tiny club into a world come true.